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Robison also takes a detailed look at the GE philosophy and how it infected Boeing. It continued with the “GE” philosophy of maximizing shareholder value at the expense of developing new airplanes-and with the two MAX crashes, allegations that shareholder value also was at the expense of safety.
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(It was actually a stock deal, not in cash.) Further, they complain, the McDonnell Douglas philosophy overwhelmed the Boeing engineering prowess.īut the descent doesn’t stop there. Critics and many Boeing employees complain the MDC merged with Boeing using Boeing’s money. I agree, and Robison takes a dive into this merger and the cost-cutting philosophy that came with it. (MDC) was the beginning of the long descent. Many within Boeing complained for years that the 1997 merger with McDonnell Douglas Corp. The fall of Boeing, however, was rooted in events long before the MAX accidents. I point to the Ethiopian crash as the start of the crisis, because for the most part, the Lion Air crash was viewed as just another crash-until Ethiopian’s tragedy made it clear there was something deadly wrong with the 737 MAX. Robison delves deeper into the crisis that encompassed Boeing from March 2019 with the ET 310 crash, from which it won’t recover for years. Congressional hearings, investigative reporting, crash coverage of Lion Air Flight 610 and Ethiopian Airlines Flight 310, provided plenty of grist for the mill.
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20, 2021, © Leeham News: Flying Blind, The 737 MAX Tragedy and the Fall of Boeing is the sad story of how The Boeing Co., once renowned for its engineering prowess, descended into the depths of crisis with its most profitable airplane.Īuthored by Bloomberg news reporter Peter Robison, much of the story is well known on the proverbial 35,000-foot level.
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